Online PR Training
Learn how to write press releases and generate PR for your company
in an online course with:
- 8 different templates
- 18 press release examples
from leading companies like Apple, Microsoft, Target, Amazon etc.
Every marketer should know how to write an effective press release. They're essential for ensuring the media and public knows the latest news about your company or your product launch.

- How to identify newsworthy angles people care about. Every good news story should have a hook.

- The best way to write and format press releases for easy readability. Learn how to do it right the first time, every time.

- What to do to make sure your release gets results. Stay out of the trash folder and make a real impact on your business.
The Modules
What is a Press Release ?
When Should I Send a Press Release?
What Information and Content Should a Release Include?
- Headline: Be sure to make it clear why your story is interesting and important.

- Press Contact: How can the media get in touch with you?

- City, State, Location: Where are you, and where is your news happening?

- Body copy: Order information by level of importance.

- Boiler Plate: What's your organization all about?

5 Different Types of Releases (And Why They Work) with real life examples from Apple to Microsoft.
IMPORTANT Press Release Writing Tips
IMPORTANT Best Practices with real life examples from top leading tech companies

Writing a Press Release in 7 Simple Steps - Practical WORK:
1. Find your angle
2. Write your powerful headline (to grab attention)
3. The 5 W (When, Where, Why, WHO, What)
4. Write 2 - 5 Strong Body Paragraphs With Supporting Details
6. Include Your Boilerplate Copy
7. Call to Action
How we work
The Schedule
We decide on the day of the week of the online lessons.
I recommend setting up a once a week Skype Call of 1.5h to go over all the materials, have time for questions and homework.

30 minutes- theory explanation
30 minutes practical work
30 minutes - questions, conclusions, homework assignments and follow up form the previous lesson.
The Duration
The recommended duration is a training of:
8 weeks/ 8 lessons / 8 homework

With a total duration of 12 hours. (with the possibility of a an additional face to face training* in August when I arrive to China, if after the competition of the course we feel it's a necessary element to add).

*This will be a separate project.
What is the result?
The Training will help the designated person that will go through it to:
- be able to write press releases for various tech startups that need assistance with that aspect.
- help to brainstorm powerful PR angles catch the attention of the journalists.
- develop of powerful style of writing
Our contacts
Phone: +852 5332 8854
2107-9, 21F, CC WU Building
302-308 Hennessy Rd., Wanchai
Hong Kong